Happy New Year! The world has once again gone full circle around the sun, but much is yet to be done to get us all out of this pandemic. For all of us in the food and hospitality industry, or any business for that matter, now more than ever, CASHFLOW should be KING. That’s our…
How Do You Exist With Your Doors Closed?
It’s already early September and the pandemic is far from over. We’ve seen quite a number of businesses close their doors and the numbers are still rising. It is, however, a logical move to close your doors today if it’s causing you too much stress and corners you into incurring more losses in the process….
The Awful Truths About Marketing
Marketing’s a buzzword being thrown around in business discussions often. But, if in case you’re still lost as to what Marketing really means, keep this simple concept of it in mind: Marketing is a series of strategies that a business executes to GET THE WORD OUT about their BRAND and SERVICES across many platforms and…
An Introduction to Value-Added Marketing Strategies
More often than not, the process of Marketing A Business from start to finish is laid out in a complicated long-term plan that involves trials and errors and adaptive decision making. But how much longer can you wait? How much time does your business have left before the effects of this pandemic bring it down?…
The 4 W’s of Effective Marketing
The size of your business shouldn’t dictate whether you should be doing some work on your marketing or not. Marketing your food service brand shouldn’t even be a question. The bigger brands are going at it non-stop after existing for longer and earning probably a lot more than you have. That fact alone should cause…
3 EXCUSES FOR THE LEAN DAYS and THE REAL SOLUTION
It’s really disheartening when you’ve already opened up shop after all the excitement and the preparations, but no one is really coming in. Or, In the case of those who are trying to adapt their food businesses to the new normal, people are messaging your site or social but no one’s placing orders yet. We’ve…
5 TACTICS FOR A STRONG ONLINE FOOD SERVICE BRAND
We entered the restaurant scene during the times when brick and mortar stores were still a thing. A time when the opportunity for business was found mostly in the interest of people to explore, dine out, and experience something different personally. Meanwhile, the current times present an opportunity to do business in a different light….
THE TRANSITION TO THE ONLINE SPACE
The biggest shift in the way restaurants and food businesses operate has finally come. We never saw the importance of holding on to a solid online presence until we all got affected by this pandemic. But it isn’t all doom and gloom. As entrepreneurs, we must take the high road of creativity, not only to…
THERE IS NO BETTER TIME THAN NOW
If you’re sitting down there and wondering to yourself, “What product would sell well in these weird times?”. I could confidently tell you, it’s pretty much about everything else that has been popular in the food scene over the past couple of years. But, to be honest, we’re living in a time when the restaurant…
COMING OUT STRONG
Having considered all the losses you’ve had to date and the other things you think you’ll eventually lose during this whole closure, don’t forget that there’s also another side of this story – that you’ve also gained as much time as you need right now to act on things that will help you with that beautiful and strong comeback when the right time comes.
THE RESTAURATEUR 