It’s not a strange idea for one service provider to aim to be the best at what he does in his field and be recognized for it.

Being the best requires strict balance. A PERFECT balance of factors that work together to produce an outstanding output that conforms to or, better yet, exceeds people’s high standards and expectations.
Wanting to be dubbed the best entails that a business must give full attention and a whole lot of work into fine-tuning the craft that they want to be known for. Therefore it also follows suit that certain guidelines must be taken into account in the process of being THE BEST to deserve such an OBJECTIVE TITLE. And it’s not just about your own external guidelines. You also have to deal with guidelines set by other bodies who are out there to judge whether your product or service is worthy of such a title.

It is an achievement that can give you a sense of completion. It is a label that can clearly set you apart from the rest of the pack. A title that can mean make or break for many businesses that are in a space with steep competition. A moniker that can put pressure on other establishments to step up and improve their game to stay relevant.

But in the minds of diners, how big of an impact will a restaurant’s claim of being THE BEST have on their decision when choosing which doors to go for?
In an environment where a lot of restaurants are claiming to be the best at what they do, why are there still stores that don’t necessarily have the best things that others have but are still thriving and gaining a lot of following? Are we missing something?

Think of a restaurant around your area that’s offering, for example, the best steaks in town. What comes to mind? Ask the same question to your peers until you arrive to a point where you guys start to disagree with each other. If you arrived to that, then it doesn’t mean that either one of your answers was incorrect. It just means that no matter how objective the process of being the best is, a person’s final decision when it comes to choosing where he gets his steaks from will spring from their own subjective taste.

Your “THE BEST” is debatable. But striving for such status shouldn’t be neglected. But what’s the use right? If the title is debatable when it comes to the consumer level, what use does it have to even work hard at being the best?

Just as GOOD SERVICE paves the way for MEMORABLE HOSPITALITY to flow, having the best offering shouldn’t be an end in itself. Rather, it should be the initial means for an establishment to achieve the status of being A FAVORITE.

Now ask yourself this question: what’s your favorite steak house in the area? Whatever your answer is, no one can ever dispute that claim. Because in the true essence of the word, FAVORITE is tied to your own preference. No one can tell you “THAT SHOULDN’T BE YOUR FAVORITE!”

If you think of it this way, it’s not so hard to understand why some restaurants are still packed without even winning an award as THE BEST IN THIS OR THAT. Their brand of good hospitality and food offerings add up to one unforgettable experience that compels the diners to fall in love with the entirety of it all. Hence, when it comes to choosing where to go regularly to have that emotional and gastronomical satisfaction, they always go back to where their heart points them to. The one they’d prefer among all others. Their FAVORITE PLACE.