More often than not, the process of Marketing A Business from start to finish is laid out in a complicated long-term plan that involves trials and errors and adaptive decision making. But how much longer can you wait? How much time does your business have left before the effects of this pandemic bring it down? It’s obvious now that for some, a long-term marketing strategy to set their brand apart from others and bring in sales could be too costly to take on right now- both monetary and time-wise.

So Here’s a neat Marketing Tactic to include in your Strategies that could to get some customers to phone in orders without costing you too much. This could also potentially get the customers to spend more than their average spending limit if you do this correctly. Let me just put a disclaimer here before we proceed. This isn’t in anyway a be-all-end-all thing. This isn’t guaranteed to solve your problem as soon as you launch it but if you manage to modify this with each try, you might hit it big. It’s still is worth the shot.

THIS MARKETING TACTIC IS CALLED VALUE ADDED PROMOTIONS

One of the factors that could be affecting your business’ traction right now is the saturation of the online space with food brands that are both young and old. Consumers are bombarded with food post after food post on their screens and sometimes, it can get too overwhelming for them to have those many choices. By now, a lot of them might still be undecided when it comes to their next purchase while some might have found a new dish to try and locked their next spending schedule on that.

What you want to do here is to create an offer that will distract them from their usual mindset. It has to be inviting enough to give them second thoughts about sticking to their prior purchase decision and give your offer some consideration.

DON’T MISTAKE THIS FOR A DISCOUNT

The simplest way I can explain their differences is this:

Discounting is when you offer your product at a fraction of it’s original price. It’s all pretty at first but if your customers get used to spending LESS when interacting with your brand, it could be troublesome in the long run. That is true especially when they feel encouraged to spend less for a product. They’d be out there waiting for that next discount instead making your store a bargain shop of some sort instead of the brand you ought to be.

Value Added Promotions on the other hand encourages your customers to spend a little more than what they’re planning to because they see a few things you bundled up with a particular item that increases the value that they get from that purchase. They buy into a package with freebies that are perceived as valuable based on their original price so they’d feel your generosity when they avail of that promo. You don’t ask them to pay the fraction of a price. You give them a deal that has good value.

One reduces your product or your brand into a cheap treat while the other one positions you to be seen as a brand offering a fairly priced deal and exceeds the expectations of customers by over delivering.

So now we’ve gotten that out of the way, here’s a simple way you can start with in building up a Value Added Proposition or Deal that can potentially turn your business around.

1. Choose an Item you’re sure people would love once they sink their teeth into it. If possible, do this with your specialty to highlight what you really want to be known for. You’d want to impress them so they’ll consider coming back even after the promotion is gone.
2. Select another product that you can bundle with your main food item without charging the customers extra. This is where the deal starts to come to life. When choosing this product, make sure it doesn’t cost you much but in the eyes of the customers, it’s of good value. This way, you won’t lose too much with your freebie but the customers will feel they’ve gained more for having bought that bundle.
3. Put an end date to this promotion to get people to feel a little pressured to claim it while there’s still time. This way, you’ll be able to get that much-needed bump in sales at a fixed period of time.
4. Propose the Valuable Offer by highlighting your featured product that they can have for X price and comes in bundled with another item that is regularly sold at Y price but you’re offering it free for a limited time only

If it reminds you of the days when you were watching the Home Shopping Network where people sold kitchen or cleaning equipment and they kept throwing in those items that were regularly sold for a lot of money absolutely free, you’re on the right track. That same technique may be applied to the restaurant industry to get people feeling excited and positively pressured to try something from your brand today.

These days, it’s hard to fight for people’s attention on social media. This is why for many in the food business, it can become tasking to shift their buying habits away from their usual and cause them to lean towards yours. This limited offer that gives so much value to the customer’s purchase may be the best bet you have to get them moving towards your direction.