It’s already early September and the pandemic is far from over. We’ve seen quite a number of businesses close their doors and the numbers are still rising. It is, however, a logical move to close your doors today if it’s causing you too much stress and corners you into incurring more losses in the process….
Tag: branding
The Awful Truths About Marketing
Marketing’s a buzzword being thrown around in business discussions often. But, if in case you’re still lost as to what Marketing really means, keep this simple concept of it in mind: Marketing is a series of strategies that a business executes to GET THE WORD OUT about their BRAND and SERVICES across many platforms and…
The 4 W’s of Effective Marketing
The size of your business shouldn’t dictate whether you should be doing some work on your marketing or not. Marketing your food service brand shouldn’t even be a question. The bigger brands are going at it non-stop after existing for longer and earning probably a lot more than you have. That fact alone should cause…
THE BEST OR THE FAVORITE?
It’s not a strange idea for one service provider to aim to be the best at what he does in his field and be recognized for it. Being the best requires strict balance. A PERFECT balance of factors that work together to produce an outstanding output that conforms to or, better yet, exceeds people’s high…
SERVICE V.S. HOSPITALITY
People go to restaurants mainly because, in some occasions, they just don’t feel like prepping, cooking, or doing dishes at home. They’re looking for a place to do all that for them so they can focus on the company that they are with. Beyond the customer’s need for a place with GOOD FOOD and GOOD…
WE’RE NOT HERE TO SELL YOU FOOD
WE’RE NOT WORKING TO SELL YOU FOOD If people only wanted to be provided with the basic need for food, be it Filipino Food, Chinese Food, or Western Food among many others, they could just walk right in the nearest store they could find and say “CRAVING SATISFIED!”. Or maybe they’ll even resort to cooking…
WRAPPING MY HEAD AROUND BRANDING
Cattle branding is a practice in the livestock industry that has been around for so long. Ranchers do this to their cows to give them an easier way to identify whose cattle is which. And then eventually, buyers of cattle started paying attention a little more to these markings than usual. They all looked for…
HI THERE! COME ON IN!
Hi There! Jokoy here. (not related to the comedian at all) Welcome to THE RESTAURATEUR! For 9 years now, I’ve been working full time in developing, marketing, and operating 7 restaurants. 5 of which I am a part-owner of. In the restaurant industry, 9 years go by so fast. But if you open your eyes…
THE RESTAURATEUR 