It’s already early September and the pandemic is far from over. We’ve seen quite a number of businesses close their doors and the numbers are still rising. It is, however, a logical move to close your doors today if it’s causing you too much stress and corners you into incurring more losses in the process….
Tag: marketing
The Awful Truths About Marketing
Marketing’s a buzzword being thrown around in business discussions often. But, if in case you’re still lost as to what Marketing really means, keep this simple concept of it in mind: Marketing is a series of strategies that a business executes to GET THE WORD OUT about their BRAND and SERVICES across many platforms and…
An Introduction to Value-Added Marketing Strategies
More often than not, the process of Marketing A Business from start to finish is laid out in a complicated long-term plan that involves trials and errors and adaptive decision making. But how much longer can you wait? How much time does your business have left before the effects of this pandemic bring it down?…
The 4 W’s of Effective Marketing
The size of your business shouldn’t dictate whether you should be doing some work on your marketing or not. Marketing your food service brand shouldn’t even be a question. The bigger brands are going at it non-stop after existing for longer and earning probably a lot more than you have. That fact alone should cause…
3 EXCUSES FOR THE LEAN DAYS and THE REAL SOLUTION
It’s really disheartening when you’ve already opened up shop after all the excitement and the preparations, but no one is really coming in. Or, In the case of those who are trying to adapt their food businesses to the new normal, people are messaging your site or social but no one’s placing orders yet. We’ve…
5 TACTICS FOR A STRONG ONLINE FOOD SERVICE BRAND
We entered the restaurant scene during the times when brick and mortar stores were still a thing. A time when the opportunity for business was found mostly in the interest of people to explore, dine out, and experience something different personally. Meanwhile, the current times present an opportunity to do business in a different light….
THE BEST OR THE FAVORITE?
It’s not a strange idea for one service provider to aim to be the best at what he does in his field and be recognized for it. Being the best requires strict balance. A PERFECT balance of factors that work together to produce an outstanding output that conforms to or, better yet, exceeds people’s high…
SERVICE V.S. HOSPITALITY
People go to restaurants mainly because, in some occasions, they just don’t feel like prepping, cooking, or doing dishes at home. They’re looking for a place to do all that for them so they can focus on the company that they are with. Beyond the customer’s need for a place with GOOD FOOD and GOOD…
WE’RE NOT HERE TO SELL YOU FOOD
WE’RE NOT WORKING TO SELL YOU FOOD If people only wanted to be provided with the basic need for food, be it Filipino Food, Chinese Food, or Western Food among many others, they could just walk right in the nearest store they could find and say “CRAVING SATISFIED!”. Or maybe they’ll even resort to cooking…
WRAPPING MY HEAD AROUND BRANDING
Cattle branding is a practice in the livestock industry that has been around for so long. Ranchers do this to their cows to give them an easier way to identify whose cattle is which. And then eventually, buyers of cattle started paying attention a little more to these markings than usual. They all looked for…
THE RESTAURATEUR 